What Do We Think of This?
I was walking through Indigo (our national bookstore chain) the other day and I spied the above cover.
"Interesting," I thought. "Who's it by? Oh. It's what....wait, what?? No...!"
I don't remember Fugitive Pieces ever getting such an upmarket chick lit makeover. This new paperback cover of The Winter Vaultis gorgeous but also hello, so so different from the jacket in hardcover.
Can't remember whether the author photo was also an upgrade. I joke.
I know that the running wisdom is that the paperback goes after a different market and so should have a different vibe. However, the running wisdom also happens to be that if the hardcover sells really well, you don't mess with a good thing and you keep the same jacket aside from a minor formatting tweak or two.
My conclusion? The hardcover didn't sell so hot. Time to get the moms and ladies who lunch on board.
Also, who is this on the cover? Jean? What is the significance - woman looks haunted while holding pretty flower? Does there need to be significance?
And what is up with the new look of these upmarket chick lit books? Add one part glossy magazine-esque shot of a woman in profile, some opulent flowers and perhaps a touch of ethnic lettering or other such reference to give it an escapist vibe.
I don't hate this cover. Quite the contrary. But if you read my review you'll know that this book is no sweet piece of romanticism. And the cover says otherwise methinks.
What do you say - yay or nay?