Pretty On the Outside, Also Known As: And You Thought Indigo Was Bad...
Perhaps I went to the wrong locations but who knew Borders/B&N were so darn crappy? First off, the selection of books was no better than that of an airport store. Second, the interior design was terrible - blood red walls and medium stain wood? Ugh. Granted the above location of Borders was superb but the inside..and let me tell you, I didn't need to take photos of Barnes & Noble, it looked much the same way.
This has made me grateful for the average Indigo location - bearing the standard thrillers and diet books as well as more credible lit, all laid out neatly in airy, white spaces. At first I thought the selection could be blamed on the more mass market tastes of Americans but a quick glimpse at the NYT and G&M bestsellers lists prove that similar types of books are being gobbled up on both sides of the border (Patterson, Roberts, the surprise literary throw-in).
I'm not going to dare to plunge further into this issue but rather leave it at this, for a chain, Indigo's shopping experience beats the American one hands down. This may or may not reflect that fact that Canadians actually care about reading - while forty percent of Americans read one book or less last year, 81 percent of Canadians bought a book and the average number of books read was 17.
Posted by B.Kienapple at 7:54 AM